Exclusive articles:
Cracking the Email Code: Devising Effective Hotel Email Communication Strategies
When you think of digital marketing techniques, what comes to mind first? PPC ads? Social media? Guest blogging? Those are important elements, certainly. However,...
From Brand Multiplicity to Brand Authenticity
Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the...
The Most Essential Ingredient in Achieving Success in the Hospitality Industry? Creativity
Quick – what’s the most important ingredient for a successful hotel property? The location? The architecture? The amenities?
Those certainly play a role, but you...
Why Commercial Teams Must Learn To Trust The Science
We have been inundated with calls to trust the science since the pandemic began. Similarly, we consistently hear from hotel commercial teams that they...
Topical Marketing: How to Leverage It in the Hotel Industry
Hotel marketing is nothing new. Owners and managers have been doing it for decades. Of course, marketing has evolved a lot in recent years....
