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IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers
Planning on marketing to China’s outbound travellers? … checked.
Having a Chinese website up and running? Errr … not quite.
Flounder no further!
IPPWORLD has a range...
Hotel Gift Vouchers – When Is The Optimal Time To Sell Them?
When we think of ‘Mondays’, first thoughts may be that it’s perhaps not a favourite day of the week, but our research shows that...
6 Ways Artificial Intelligence is Remodelling Hotel Revenue Management
The recent advances in technology have made AI more accurate and reliable, enhancing its importance in the business world. The hospitality industry is increasingly...
The Missed Opportunity in Hotel Content Marketing
Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that...
The Power of Creating Social Moments for Hospitality Marketers
Industry standards put the average hotel marketing budget at about 4 to 5% of the property’s total revenue. That’s a nice starting point and...
