Exclusive articles:
Google Vs TripAdvisor: What’s Your Focus?
The clout of hotel review aggregators continues to grow, including the bigwigs (Google, TripAdvisor). The question is, are you keeping up? And with whom?
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How To Build A Pricing Strategy For Your Independent Hotel
While everything looks smooth front of house, at the back end of the hotel, things are a little more complex. Regardless of the type...
On-Page SEO Tricks For A Hotel Website
The term “On-page SEO” usually applies to a set of practices you can use on your web page to improve its rankings and make...
The Real Cost Of ‘Free’ Cancellations For Hotels
Last-minute cancellations are logistical and financial headaches for hotels, but ones that have always been a necessary evil within the industry. After all, plans...
Interview: Optimising Price, Protecting Loyalty
How do you optimise revenue while pricing sensitively when you are the only hotel on an island, have no competition and a loyal customer...
