Exclusive articles:
The 2,000 Year Old Cambridge Analytica Algorithm Alive & Well In Hospitality
I hope, by the end of this piece - I can prove to you that methods that are over two thousand years old are...
Putting Your Hotel Brand at The Core of the Customer Journey
One of the fundamental challenges for brands in today’s digital, customer-led business environment (where loyalty has been replaced by price, value by ease of...
Think Outside of Technology: Persuasion Techniques
In my last article on this particular subject (which you can find here ), I wrote about the overarching online behaviours that web users exhibit...
Think Outside of Technology
I read an absolutely invigorating article on eHotelier recently which considered a number of ways that hotels can compete against Airbnb. If you are...
Hoteliers Should Stop Spending Money on Digital
Stop spending money on digital… or at least humour me and start to think about it.
Start listening to yourself, an experienced hotelier, someone who has been...
