Exclusive articles:
Is ‘Unadvertising’ the New Advertising for Hotels?
Hotel advertising has continuously evolved from glossy print ads, to digital display ads – filled with typical beach scenes and smiling hotel guests, to...
Capitalizing on Micro-Moments in Travel
If you have walked down the street, rode a bus or sat at a table in a restaurant recently, then you have noticed that...
The Secret to Great Hotel Reviews
Reputation is everything in business, and never has your most valuable asset been more fragile than in the age of the Internet. Will Rogers...
The Rise of Travel Video Content Marketing
Leo Tolstoy once said, “All great literature is one of two stories; a man goes on a journey or a stranger comes to town.”...
Airbnb vs. The Hotel: A Mountain out of a Molehill?
Since its founding in San Francisco in 2008, Airbnb has grown at a staggering pace. Now a global enterprise, it offers 800,000 listings in...
