Content Marketing
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Choosing the Best Content for Your Hotel Brand
There is no such thing as one-size-fits-all hotel content writing – don’t let anyone tell you otherwise. Every hotel brand is different, as are...
How to Use Guest Data to Personalise Your Hotel Email Marketing
New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...
Cultural Sensitivity and Hotel Blog Content
These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well...
Like a Local: 3 Ways to Incorporate Localisation in Your Hotel Marketing
For hoteliers with a worldwide footprint of properties, localisation is becoming a top concern as they think about the ways to maximise revenue with...
Build a Tribe to Attract More Hotel Guests
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left.
Which hotelier doesn’t...