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The Rapid Rise of Hotel Metasearch – 2019 & Beyond
A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For...
“Google seems to be taking over the OTAs’ role in the guest journey”
We've been keeping a close eye on Google Travel for a while now, so when they quietly announced updates to their hotel search experience...
Google Launches Hotel Search Site: “This could undermine OTAs”
Google has launched a full destination search site for hotel listings in a move that could seriously shake up online travel - again.
Under the...
Why Increase Your Hotel’s Visibility On Google Hotel Ads
In today’s competitive hospitality industry, as a hotelier, it's essential for you to get more traffic from Google as part of a strategy to...
How could metasearch evolve from price comparison to product comparison?
A recent article by Tnooz suggested it’s time for travel metasearch to evolve.
But what should this evolution look like? On the one hand, the...