Conversion Rate Optimisation
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Getting bold with OTAs – Shire Hotels add price comparison to reduce booking abandonment
In a saturated online hospitality market where every website guarantees to offer the cheapest rates, hotels often lose out on direct bookings to consumers...
4 behavioural economics techniques to improve hotel website conversion
Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you...
7 ways to increase conversion using urgency
Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...