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How Hotels Can Take Advantage Of The Hottest Marketing Trend – The Influencer Boom

The rise of social media has produced one of the hottest marketing trends in the hotel industry: the influencer boom. Both independent hotels and...

An Introduction to Instagram for Hotels

Instagram is a visual based social network which I believe all hotels should be using more of. Instagram is also owned by Facebook, so...

How To Build An Emotional Bond With The Most Demanding Clients, Hotel Guests

Imagine walking into a fresh hotel room after a long flight; dropping your luggage, collapsing onto the bed before noticing your favourite magazine resting...

Stop Trying To Improve Your Customer Experience

Sure, I’ve been purposely provocative with the headline of this piece – but through many years of designing and developing people-centered, digitally-led experiences –...

3 Google Ads Features You Should Be Using To Market Your Hotel

Today, Google is one of the leading hotel search providers. It seems like they're bringing out new tools to help searchers find their perfect...

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