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Useful tactics to gather hotel guest feedback
Who would you rather have stay in your hotel? A guest who complains constantly or a guest who stays silent, choosing to vent their...
New Domain Extensions – .hotel, .hotels, .london, what do they mean to you?
The expansion of Generic Top Level Domains (gTLD’s) in the Domain Name System is progressing quickly. You’ll recognise traditional gTLD’s as .com, .org, .net...
How secret are ‘secret hotels’?
Bottom line, your guests are smart.
When they see a 'secret hotel' offer on an OTA website (for example Last Minute's Top Secret Hotels) many...
4 Agile marketing ideas for hotels
As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so...
What perks should you offer to encourage direct bookings?
As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of...