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4 Key Trends The Hotel Industry Can’t Ignore During 2020
Now that we’re all back at work, attention is turning to the year ahead. I thought I would share my predictions for the main...
Unlocking The Full Potential Of Hotel Metasearch Advertising: The Missing 15%
A recent study conducted by 80 DAYS identified that hotels can see anywhere between 5-15% of their total online revenue generated via Metasearch channels....
4 Countries In Asia-Pacific Account For 20% Of Global Travel Spending. Is Your Brand Prominently Represented In These Markets?
While the purchasing habits and experiences of these respective four countries may differ from one another, their approach towards overseas vacation, such as directly...
How AI Is Stirring Up Hotel Distribution & How To Prepare For The Next Decade
This article is based on conversations with senior OTA executives, distribution statistics, and predicting how artificial intelligence will be applied by OTA companies in...
A Hotelier’s Guide To Social Media
Social media has become a vital component of a comprehensive hotel marketing strategy but it’s often challenging to allocate resource to maintain, grow and...