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A Beginner’s Guide to Chatbots for Hoteliers

Chatbots: where customer care and real time conversations meet social media. Hotel chatbots have been around in some form for over 4 years. Marriott Hotels...

5 Innovative Marketing Strategies Used By Airlines

In this digital world, it has become very important to market your business innovatively to attract more customers and for making more sales. This...

Tackling The Global Issue Of Plastic Pollution & Waste Management For Hotels

In the film Plastic Oceans, one of the shocking highlights that leaves anyone who watches it dismayed is this:  More than eight million tons of...

Diving Deep into Digital Transformation at Accor with Maud Bailly

Starting her career in 2007 in French private and public institutions – from SNCF Director of Trains to Finance Inspector of the Ministry of...

5 Marketing Analytics Strategies For Hotel Marketers

If you’re looking to build a successful and popular hotel, you need to make sure that all of your marketing strategies are pointed towards...

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