Exclusive articles:
4 behavioural economics techniques to improve hotel website conversion
Attracting new website visitors can be costly and many marketing budgets simply won't stretch to cover expensive brand awareness campaigns. So how do you...
4 Agile marketing ideas for hotels
As hoteliers, we have become experts at reacting to last minute business needs to maximise profitability. The empty room is a missed opportunity, so...
The 4 Essential Hotel Parities – Rates, Content, Rooms & Market
Consult Dictionary.com and you'll find that parity is defined with words like 'equality' and 'equivalence'. Ask a hotel professional what 'parity' means to them...
What perks should you offer to encourage direct bookings?
As we all know, hotels and OTAs have an ongoing love-hate relationship regarding bookings. OTAs can drive anywhere up to 20% or more of...
Use Google’s Reviews Dashboard to manage your hotels online reputation
A recent TripAdvisor TripBarometer report re-highlights the importance of online reviews in the purchasing behaviours of online travellers; 93% of travellers worldwide say online...
