Exclusive articles:
The Value of Social Media Infographic (Shire Hotels)
It would be a brave hotelier that hasn't embraced social media in this day and age. Shire Hotels haven't just embraced social at a...
Strategies to reduce dependency on OTAs
The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely...
Hotel Jargon Buster
Don't know your ADRs from your FITs? Don't worry, you're not alone. This handy A to Z hotel jargon buster will help get you...
7 ways to increase conversion using urgency
Creating urgency is a widely employed conversion tactic in eCommerce and yet, on the whole, seemingly underutilised in hospitality and travel. The potential to...
Helping hotels interpret TripAdvisor TripBarometer
Travel website TripAdvisor has surveyed over 35,000 travellers and accommodation owners from around the world to compile the TripAdvisor TripBarometer report – a fantastic tool for...
