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When Location Transcends The Brand

Majestic mountain ranges, sprawling canyons and barren deserts define the landscapes of the American Southwest. On a recent US road trip, I observed how...

8 Ways To Market Your Hotel According To Season

Distribution plans needs diversified strategies to cater to seasonal changes. A well thought out action plan helps maintain healthy levels of demand all year...

The Luxury Paris Hotels Benchmark 2019

Competition has never been higher in France’s capital. According to TripAdvisor, visitors now have the choice of over 2,300 hotels, with over 100 5-star...

IPPWORLD Launch Transcreation Packages To Help Hotels Engage With Chinese Travellers

Planning on marketing to China’s outbound travellers? … checked. Having a Chinese website up and running? Errr … not quite. Flounder no further! IPPWORLD has a range...

Hotel Gift Vouchers – When Is The Optimal Time To Sell Them?

When we think of ‘Mondays’, first thoughts may be that it’s perhaps not a favourite day of the week, but our research shows that...

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