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The Missed Opportunity in Hotel Content Marketing
Often, a stunning property, full of passionate staff, and a clear story to tell, fails to speak to potential guests in a way that...
‘Linguistic-fying’ Your Bot to Chat Responsively with Multilingual Audiences
Chatbots – love them or hate them… they’re here to stay.
With today’s techy-influence customers wanting fast and prompt answers, businesses have to respond fast...
Redefining Luxury & Culture In Hospitality
The hospitality industry has been abuzz with the growing need to redefine the notion of luxury to cater to an increasingly diverse clientele. Gone...
Can LinkedIn Be An Effective Marketing Channel For Hotels?
For those responsible for marketing a hotel, small or large, LinkedIn isn’t always the first channel that comes to mind. With hospitality having business-to-customer...
The Rapid Rise of Hotel Metasearch – 2019 & Beyond
A growing trend within digital marketing for the hotel industry, metasearch advertising has seen an especially rapid rise during the last 12 months. For...