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How to Optimise Your Hotel Marketing for Every Stage of the Guest Experience
Marketing to your guests isn’t just about winning them over at planning and at booking. There’s actually seven steps to the customer journey, and...
Putting Your Hotel Brand at The Core of the Customer Journey
One of the fundamental challenges for brands in today’s digital, customer-led business environment (where loyalty has been replaced by price, value by ease of...
How to Use Guest Data to Personalise Your Hotel Email Marketing
New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...
Cultural Sensitivity and Hotel Blog Content
These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well...
Like a Local: 3 Ways to Incorporate Localisation in Your Hotel Marketing
For hoteliers with a worldwide footprint of properties, localisation is becoming a top concern as they think about the ways to maximise revenue with...