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Revenue Management 3.0 – Where Next?
As the role of revenue management continues on its evolutionary path from yield management through to a commercial role, we look at how more...
Why Slow AI Adoption is Posing a Threat to Hotels
Personalisation today is a must, not longer a maybe. Research from BCG suggests that brands which create personalised experiences by integrating advanced digital technologies and proprietary...
18 Hotel Marketing Trends For 2018 [INFOGRAPHIC]
At Net Affinity, we’re constantly keeping an eye out for the latest digital marketing trends, looking for additional opportunities to generate more direct bookings.
Buzzwords...
7 Things You Must Have In Your Hotel’s 2018 Social Media Strategy
With less than a month to go until the New Year, you’re probably well into finalising your social media strategy for 2018. Here are...
Your Holiday SEO Checklist
Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is...