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How to Use Guest Data to Personalise Your Hotel Email Marketing
New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers. Smart use of data is increasingly helping...
Cultural Sensitivity and Hotel Blog Content
These days, it is common for hotel brands to produce original content. Mammoth hotel chains from Hilton to Best Western to InterContinental, as well...
Like a Local: 3 Ways to Incorporate Localisation in Your Hotel Marketing
For hoteliers with a worldwide footprint of properties, localisation is becoming a top concern as they think about the ways to maximise revenue with...
Man vs Machine – No Contest!
A couple of weeks ago I was moderating this year’s Eyefortravel Europe conference. There was a mammoth line-up of speakers covering all the important...
How DMPs Could Help Transform Personalisation In The Hotel Industry
At a recent conference, EyeforTravel Europe in London, Hotel Speak had the chance to catch up with one of the headline speakers, CEO of Relay42, Tomas...