Hotel Marketing

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Hotelchamp Launches Innovative New Platform to Boost Hotels’ Direct Bookings

Amsterdam, June 13th, 2017 – Hotelchamp has announced that after two years of development they have launched a brand new direct booking platform set...

Technology is the Next Frontier to Combat Plateauing Guest Satisfaction

After years of steady growth, hotel guest satisfaction plateaued in 2016. Customer satisfaction surveys suggest many of the go-to hotel perks, such as free...

Chatbots for Hotels - What do Hotels Need Before Setting Up a Chatbot?

Many hotels already offer messaging options to their guests, giving the ability to text the hotel through their own apps or by establishing messaging...

How to Optimise Your Hotel Marketing for Every Stage of the Guest Experience

Marketing to your guests isn’t just about winning them over at planning and at booking. There’s actually seven steps to the customer journey, and...

Putting Your Hotel Brand at The Core of the Customer Journey

One of the fundamental challenges for brands in today’s digital, customer-led business environment (where loyalty has been replaced by price, value by ease of...

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