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How Your Hotel Can Take Advantage Of Gmail Ads
If you're a Gmail user it's highly likely that at some point you've noticed Google's recent advertising platform, Gmail ads, or Gmail Sponsored Promotions...
Hoteliers Should Stop Spending Money on Digital
Stop spending money on digital… or at least humour me and start to think about it.
Start listening to yourself, an experienced hotelier, someone who has been...
How to Create Guest Personas Using Google Analytics
Supercharging your conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data...
The Growing Importance of Travel & Tourism to the Global Economy [infographic]
The ever increasing importance of the travel and tourism industry to the global economy is summarised in this excellent infographic from Mario Skrzypczak, Sales...
5 Ways Psychology Can Help Grow Hotel Gift Voucher Sales
Gift giving, is it really an unselfish act of kindness? Apparently not, if you agree with various studies that have been conducted into the psychology...