Hotel Hacks For Reducing Reliance On OTAs [Free eBook]
Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers.
With consumers believing...
OTAs Are Fundamentally Breaking Guest Communication And Hotels Accept It
While some hoteliers have started questioning the OTAs’ role in the hospitality industry, many still see them as the golden path to higher occupancy...
Hotels Offering Loyalty Programmes on OTAs: The Dark Side
Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG),...
Get to know your guests with guest profiles
‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one that rings true for many. By compiling data and...
A Billion Dollar Sinkhole [Infographic]
As we all know, maintaining rate parity plays a pivotal role in encouraging direct booking through a hotel website rather than a OTA or...