Reputation Management
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How Hotels Can Use Marketing Automation To Create Lasting Engagement
For hotels, staying ahead of the competition and encouraging repeat bookings are essential for lasting success. Marketing automation combines software and strategy to send...
The 5-Step Guest Nurturing Process Your Business Needs
In marketing, there’s a lead generation and onboarding process that helps sales funnel gurus and the like turn cold leads into loyal customers. It...
The 3 Biggest Mistakes Hotels Make With Online Reviews
There is no mistaking the importance of online reviews in the hospitality industry. When selecting a hotel, travelers are relying less on traditional advertising,...
Google Vs TripAdvisor: What’s Your Focus?
The clout of hotel review aggregators continues to grow, including the bigwigs (Google, TripAdvisor). The question is, are you keeping up? And with whom?
Most...
5 Common Mistakes Of Hotel Guest Review Management
Hotel review websites like TripAdvisor and Yelp, today, control your bookings in more ways than one. Apart from showing prospective bookers the option of...