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Think Outside of Technology
I read an absolutely invigorating article on eHotelier recently which considered a number of ways that hotels can compete against Airbnb. If you are...
How Google’s Paid Search Ads Change will affect Hotels
For the benefit of those who haven't been able to keep up to date with the latest Search Marketing news, and whom perhaps also...
Use Geo Targeting On Your Website To Grow Direct Bookings
As cost of customer acquisition cost continues to grow a hotel has to use all their assets much more efficiently. Websites play a big...
Landing Page Best Practices for Your Hotel’s Spring Offers
Have you created a landing page to promote one of your hotel’s spring offers? If you’re looking to strengthen your landing pages, here are some top...
Capitalizing on Micro-Moments in Travel
If you have walked down the street, rode a bus or sat at a table in a restaurant recently, then you have noticed that...