Reputation Management
FILTER
Subscribe
Hotel Marketing, Guest Reviews And The Art Of Emotional Connection
Hotels around the globe are happily promoting “their” review sites.
Logos and links of TripAdvisor and similar sites are prominently displayed on hotels’ home pages...
Build a Tribe to Attract More Hotel Guests
The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left.
Which hotelier doesn’t...
What Drives Guests to be Promoters of your Brand?
In previous research conducted, we’ve seen that the Net Promoter Score has a positive correlation to a hotel’s TripAdvisor rating. Of course that makes sense, a positive...
How the Net Promoter Score Can Affect your TripAdvisor Rating
A recent Guestfolio study highlighted an exceptional relationship between a hotels' Net Promoter Score (NPS) and their TripAdvisor rating. Using multiple methods, the study outlines how...
The Secret to Great Hotel Reviews
Reputation is everything in business, and never has your most valuable asset been more fragile than in the age of the Internet. Will Rogers...