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Think Outside of Technology
I read an absolutely invigorating article on eHotelier recently which considered a number of ways that hotels can compete against Airbnb. If you are...
Use Geo Targeting On Your Website To Grow Direct Bookings
As cost of customer acquisition cost continues to grow a hotel has to use all their assets much more efficiently. Websites play a big...
Do you speak the language? (QUIZ)
How Well Does The Hotel Industry Understand Jargon?
The 'Hotel Language Quiz' from Hotel Speak launched in February 2016 and ended in September 2017. During...
Using On-Demand Technology to Cut Costs & Improve the Guest Experience
By taking advantage of the "virtual real estate" on your website or mobile app, you can offer myriad services, regardless of whether or not...
Living on the Internet: How to Market Your Hotel to Millennials
Millennials live online. In The Social Network (2010), Sean Parker says, “We lived on farms, then we lived in cities, and now we're going to live on the internet.” Well,...