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A Billion Dollar Sinkhole [Infographic]
As we all know, maintaining rate parity plays a pivotal role in encouraging direct booking through a hotel website rather than a OTA or...
Think Outside of Technology: Persuasion Techniques
In my last article on this particular subject (which you can find here ), I wrote about the overarching online behaviours that web users exhibit...
Is ‘Unadvertising’ the New Advertising for Hotels?
Hotel advertising has continuously evolved from glossy print ads, to digital display ads – filled with typical beach scenes and smiling hotel guests, to...
The 10 Best Types of Hotel Blogs
As any successful hotel marketer knows, creating an engaging blog is critical to success. Yet writing blog posts is not as easy as simply...
The 3 Biggest Challenges with Hotel Data
Last month, we sat down with our New York City hotel GMs to talk about how they currently leverage data at their hotels.
Although there’s...